Source Fashion illustrated LIVE
So what was I doing at Source Fashion?
You might think that I was there to illustrate the catwalks - and though I did make sure to sneak some of that in, that's not the main reason. I was invited to London Olympia to graphic record an amazing series of Source Debates, in real-time!
Source Fashion, the UK's Sustainable Sourcing Event
Source Fashion is the largest ready-made garment manufacturing show in Europe, connecting manufacturers, suppliers, and buyers from all over the world and promote more sustainable and ethical ways of sourcing. This is crucial for reducing the industry's environmental impact, improving labour conditions, and fostering a more responsible supply chain that benefits both people and the planet. With this focus on innovation and change, Source Fashion serves as a key platform where like-minded individuals (and companies) come together to shape the future of the fashion industry.
This year, Source Fashion launched something new and fascinating - they opened the floor for debates around the state and future of the industry! This promotion of meaningful discussions highlights Source Fashion's commitment to finding solutions that extend beyond trends, pushing the industry to not just adapt, but lead the charge in sustainability.
Digital Sketchnoting LIVE during Source Debates
I was invited along to listen to these conversations and capture them live via Digital Sketchnoting. The following sketchnotes will give you a glimpse into these debates; they were fascinating conversations with huge participant engagement!
Sketchnotes from Day 1 of Source Debates
Back to the Future; how to produce less for the same profit?
Authentic Language around Sustainability
The Challenges and Opportunities around Sourcing from North Africa
Sketchnotes from Day 2 of Source Debates
Innovation vs Fashion; Reframing Failures
Embracing Sustainability through the Lens of Branding
Sketchnotes from Day 3 of Source Debates
Taking the Lead when Legislation Falls Short
Designing Tomorrow with Speculative Thinking
The impact of Source Fashion - My Experience
Personally, attending Source Fashion was a real eye-opener. Some of the conversations really stayed with me, and I found myself diving into research afterward. Not only did it make me aware of the opportunities for change in the fashion industry, but it also showed me how much I can do at my own level—whether it’s by being mindful of where I shop, how I care for my clothes, or how I recycle them. This event has definitely changed my approach to fashion — I find myself going a step further to understand a brand’s values, materials, and production practices before making a choice.
If you're intrigued by this topic, see if you can attend the next Source Fashion Event coming up in July, 2025 in London!
To learn more about the wonderful world of Live Sketchnoting at events, read on!
Images thanks to Source Fashion